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Amscan International acquires Ginger Ray

Monday 4th October 2021

Amscan International, a worldwide designer, manufacturer, distributor and omnichannel retailer of party products and supplies, has acquired leading celebrations brand Ginger Ray.

Amscan International, headquartered in Milton Keynes, UK said the move marks an important step in the group’s ambitious strategic growth plans:

“We are delighted to complete the acquisition of Ginger Ray. Ben Spence and the Ginger Ray team have developed an industry leading brand and we believe that with a combination of our mutual strengths we can help the brand develop further.” Gary Panons, CEO, Amscan International.

“Developing our brand proposition is the cornerstone of our strategic plan and we are delighted to be partnering with the market leading brand in our category. We have known Ben and the team for a number of years and believe that combining our efforts will accelerate the growth of Ginger Ray.” Joe Hennigan, CFO/COO, Amscan International.

Ginger Ray have been inspiring customers for over 8 years, designing and creating an innovative, aspirational product range that’s stocked by over 600 retailers worldwide, from renowned high street department stores to independent retailers. Partnering with Amscan International will enable Ginger Ray to benefit from an extensive global network and access to Amscan International capabilities in e-commerce and supply chain.

Ginger Ray will continue to operate under its own trading name and the existing Ginger Ray team, including Managing Director Ben Spence, will continue in their current roles. “We are thrilled to be partnering with Amscan International. We believe that access to the global network and capabilities of Amscan International will enable us to fully focus on what we do best: creating beautiful products for our customers.” Ben Spence, Managing Director, Ginger Ray.

The acquisition of Ginger Ray is the second transaction since the management buy-out of Amscan International, which completed in January 2021 and is supported by UK private equity fund Endless LLP:

“We are delighted to provide further support to the Amscan International management team and we warmly welcome Ben and his colleagues to the group. We believe that their new partnership will allow both Amscan International and Ginger Ray to each accelerate their already ambitious growth plans.” Matthew Jubb, Endless LLP.

About Amscan International

Amscan International, headquartered in Milton Keynes, is an international designer, manufacturer, distributor and omnichannel retailer of party supplies, balloons and costumes. Amscan International is home to 2,500 employees worldwide with offices in the UK, Ireland, Germany, Australasia, and Asia. The retail brands include Party Delights, the UK’s largest online party store, and several other brands across 12 European countries.


About Endless LLP

Endless LLP is a UK based transformational private equity investor. Endless has offices in Leeds, London and Manchester. Endless looks to support buyouts, non-core acquisitions from larger groups, turnarounds and financial restructurings. Endless is a responsible investor and takes pride in protecting employment, supporting growth and encouraging entrepreneurship. Investments made by Endless across all its funds have preserved c.40,000 jobs.


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