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Wonder appointed as an official World Book Day® Licensee 2024

Wonder appointed as an official World Book Day® Licensee 2024

Wednesday 4th October 2023

Wonder, the undisputed leader in the costume, balloons & party sector, is delighted to announce an extraordinary partnership with the charity World Book Day® for 2024, set to ignite young minds and transform  life chances through reading & role play.

The revered UK-based charity, dedicated to promoting reading for pleasure, offers every child the opportunity to have a book of their own, improving the literacy & imagination of countless young individuals each year.  

2024 will see Wonder unite with the charity, to unveil an exciting new collection of World Book Day-themed costumes, that immortalise beloved characters from Classic Fairytales, with a generous percentage of every sale contributing directly to the charity’s work.  To take the celebration a step further, schools & enthusiasts can now effortlessly transform any room/space into a book-lover’s paradise with Wonder’s print-on-demand party decorations & balloons.

Wonder proudly hold a multitude of licenses within the book category, making them perfectly aligned to wholeheartedly support World Book Day’s profoundly significant cause. 

The Deal was negotiated by Maya Maraj, Commercial Partnerships Manager of World Book Day and Wonder’s Group Licensing Director Mel Beer.

Wonder’s Group Licensing Director Mel Beer commented: “We’re thrilled to be partnering with the charity World Book Day  to ignite kids’ imaginations through dress up & role play, whilst enhancing their experience of reading nationwide”.

Cassie Chadderton, Chief Executive of World Book Day commented: “World Book Day welcomes Wonder as a Licensee. Dressing up as books and characters to celebrate the joy of reading can help World Book Day to encourage even more children to experience the life-changing benefits of reading for pleasure. We’re delighted that Wonder are offering official licensed product, from dress up to celebration accessories to celebrate World Book Day,  with donations from each sale supporting our charity’s work to change lives through a love of books and reading.”

For more information regarding World Book Day visit

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